What is Multi-Touch Attribution? 6 Models Compared
You ran a campaign across email, social media, and paid ads. A customer clicked your Instagram post, read your blog, […]
Campaign Tracking
How to Track Email Campaigns with UTM
How to Track Email Campaigns with UTM Parameters You’ve just sent out a brilliant email campaign. The copy is compelling,
How to Use UTM Links to Measure Your Cyber Monday Campaign Results
Introduction Cyber Monday is one of the busiest days of the year for digital marketers. Ads are running across every
How to Track Your Black Friday Campaigns Using UTM Links
Why Tracking Matters During Black Friday Black Friday is the biggest sales season of the year. Brands run ads everywhere,