301 vs 302 Redirect: Key Differences and When to Use Each
With 66.5% of links across the web now dead (Ahrefs, 2023), choosing the right redirect type is not just a […]
With 66.5% of links across the web now dead (Ahrefs, 2023), choosing the right redirect type is not just a […]
Here’s a frustrating truth: 83% of marketers say proving ROI is their biggest challenge. Not creating campaigns. Not driving traffic.
A safe link is a URL that leads to a legitimate website without exposing you to malware, phishing attacks, or
UTM stands for Urchin Tracking Module, a system of URL parameters that tell analytics platforms where website traffic originates. Created
Your campaign links are scattered everywhere. Some live in a spreadsheet from last quarter. Others are buried in email threads.
You just launched campaigns across email, social media, and paid ads. Now you need to know which channel actually drove
You clicked a link in an email campaign. The URL looked right. But when you checked Google Analytics, the traffic
You just spent three weeks crafting the perfect email campaign. The design looks sharp. The copy hits every pain point.
You ran a campaign across email, social media, and paid ads. A customer clicked your Instagram post, read your blog,
You’ve seen them everywhere: bit.ly/3xF9kL, tinyurl.com/2s4dmk, t.ly/xyz123. These generic shortened links work. But they don’t exactly inspire confidence. They hide
You clicked a link that looked like this: bit. ly/3xF9kL2. Before you did, you hesitated. Where does it go? Is
UTM best practices are standardized rules for creating, naming, and managing UTM parameters to ensure clean, consistent campaign tracking data
How to Track Email Campaigns with UTM Parameters You’ve just sent out a brilliant email campaign. The copy is compelling,
If you’re in digital marketing, you’ve likely heard the term “click-through rate” or “CTR.” It’s a metric that often comes
Ever seen a link like amzn.to/abcdef or telzi.com/123456 and felt a little hesitant to click? You’re not alone. In a
Introduction Cyber Monday is one of the busiest days of the year for digital marketers. Ads are running across every
Why Tracking Matters During Black Friday Black Friday is the biggest sales season of the year. Brands run ads everywhere,