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56% of marketers can’t analyze their data effectively. Use this 4-step framework to choose the right marketing metrics to track and prove ROI in 2026.

With 66.5% of links across the web now dead (Ahrefs, 2023), choosing the right redirect type is not just a

Here’s a frustrating truth: 83% of marketers say proving ROI is their biggest challenge. Not creating campaigns. Not driving traffic.

A safe link is a URL that leads to a legitimate website without exposing you to malware, phishing attacks, or

UTM stands for Urchin Tracking Module, a system of URL parameters that tell analytics platforms where website traffic originates. Created

Your campaign links are scattered everywhere. Some live in a spreadsheet from last quarter. Others are buried in email threads.

You just launched campaigns across email, social media, and paid ads. Now you need to know which channel actually drove

You just spent three weeks crafting the perfect email campaign. The design looks sharp. The copy hits every pain point.

UTM best practices are standardized rules for creating, naming, and managing UTM parameters to ensure clean, consistent campaign tracking data

If you’re in digital marketing, you’ve likely heard the term “click-through rate” or “CTR.” It’s a metric that often comes

Ever seen a link like amzn.to/abcdef or telzi.com/123456 and felt a little hesitant to click? You’re not alone. In a